Sanaz Gera/ Russell Gera                                  
Founder / Co-founder

Sanaz has an extensive background in fashion with more than 20 years as a technical designer for respected labels including TSE cashmere, Catherine Malandrino, Inhabit, Trademark, and Adam Lippes. While building technical design departments for other successful brands, Sanaz was in a unique position to see what worked, what didn’t, and perhaps most importantly, what was missing from what many consider to be a saturated market. Natural fiber clothing that are stylish and affordable made for women of all shapes and stature for everyday wear. 

Russell brings an aesthetic and a creative vision honed over a 20-year career shooting fashion in NYC. Working primarily with fashion houses and department stores, Russell’s work has been prominently featured in ads for Bloomingdales and Calvin Klein. As partner to Sanaz, he shares her vision to bring more ease, simplicity and a affordable luxury to the world of fashion.