the brand story
Thoughtful everyday knitwear for the modern woman
OYUN is an inclusive, sustainable knitwear brand designed to offer comfort and sophistication throughout the day. We prioritize timeless, sustainable fashion to reduce waste and promote environmental consciousness. Our goal is to simplify life through luxurious pieces, allowing women to focus on enjoying their lives.
about us...
Sanaz Gera/ Russell Gera
Sanaz has extensive fashion experience, working with top brands like TSE cashmere, Catherine Malandrino, Inhabit, Trademark, and Adam Lippes. She identified a gap in the market for quality, timeless pieces with natural fibers for women of all shapes and sizes. Introducing OYUN.
Russell brings a refined creative perspective developed over a two-decade career capturing fashion photography in NYC, notably featured in Bloomingdale's and Calvin Klein ads. Collaborating with Sanaz, his goal is to introduce accessible luxury to the fashion industry.
fibres & sourcing
We value using natural or recycled fibers like Cashmere, Baby Alpaca, Peruvian Pima Cotton, and Merino Wool known for their hypoallergenic, biodegradable, and naturally antibacterial properties. These fibers offer a softer environmental footprint compared to synthetics. Our wool is mulesing-free and our suppliers are certified by the Responsible Alpaca Standard (RAS) and Responsible Wool Standard (RWS), ensuring ethical and sustainable practices.
environmental awareness
At OYUN we place equal value on the planet, the people working within our supply chain, and our end consumers. We aim to instill a policy of ethical sourcing and manufacturing throughout our company.
Our products are made using fully fashioned technique which means there is no waste when making each piece . We use all the yarn we purchase into the garments we make and only make a small quantity of production for each delivery.
By using biodegradable packaging and recycled products in the shipping of our garments, we stand behind renewable practices to minimize our carbon footprint. In manufacturing, we work only with natural or recycled materials and fair trade factories. We produce a limited number of high-quality pieces that will last through repeated wear, from day to evening, throughout every season.
Our yarns and how to care for them
